Such as what humane systems are there
The delivery data is also good. For example, Leifen, and this domestically produced sleeping aid pillow pictured below. Second point, to be honest, the brand story is also very complicated. On CNY (Chinese Year) or the upcoming Women’s Day, we have seen countless brand long videos (I only remember Apple’s “Passing Five Levels”); on the upcoming Women’s Day, blind guesses revolve around feminism, men and women Regarding issues such as equality, there must be a lot of brand attitude advertising. Here, can we change our thinking and switch from telling brand stories to communicating the daily life of the company to show the brand's attitude. For example, a brand that focuses on women's pregnancy and childbirth came to talk to me recently and wanted to do a brand attitude.Campaign on Women's Day. My advice is: instead of making a feature film or an attitude commercial. It is better to present it directly and more realistically: How does the company target pregnant and postpartum Cyprus Mobile Number Listfemale employees, , and what kind of attitude it reflects (this company itself has more goodwill towards pregnant and postpartum female employees than other companies). This is not only news, but also Stimulating media interest can also serve as a reference - "How good are other people's companies?" Spark public discussion about other companies. Compared with the "performative sense" of brand voice.
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The perceived authenticity of company culture (company policies, regulations) is more interesting to the public (comparing it with their own company, etc.) and easier to trust. Ordinary people perceive the brand temperament of Google and Netflix as mostly derived from their unique, loose and free working atmosphere and company culture. Of course, the premise must be true, otherwise it will be easy to overturn. That’s it for today, from how to reduce the “pleasure” of a brand to how to create a more authentic and differentiated brand personality. I hope it can be of some help and inspiration to everyone.
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