If we take into account that according to various estimates on Google
If we take into account that according to various estimates on Google, 5.6 million searches are carried out per day, but more than 90% of the attached websites do not receive organic traffic, this brings us a great dilemma to the table: how to bring the user to click on my site? Well, the answer is: being first! A recent study conducted by Ahrefs shows that being on the first page of Google results increases the chances of receiving clicks by 49%. And, the best—and only—way to be at the top of the SERP is through strategies that involve the use of SEO or SEM. Now, what are these positioning strategies? Keep reading and learn! ADVERTISEMENT SEO: What is it? And what is SEM? SEO vs SEM: How are they different? How to use SEO and SEM in your strategies? Which one suits you best? SEO: What is it.Search engine optimization or Search Engine Telegram Number Data Optimization is a set of techniques and tools aimed at improving websites with the aim of adapting them to the special requirements of search providers and positioning them better on the results pages. The actions that fall within this category are focused on executing on-page and off-page actions that favor obtaining a volume of organic traffic and guaranteeing greater visibility to users on the Internet. The same concept defines what the purpose of SEO is: organic traffic. That is, attracting clicks from people who, browsing the Internet and without any promotion or advertising involved, decide to enter the site to resolve a question, clarify a concern or satisfy a need.
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And what is SEM? On the other hand, SEM is about marketing for search engines as its name indicates (Search Engine Marketing) and is based on those actions, disciplines and strategies focused on positioning ads to attract clicks and conversions. However, contrary to what many think, the differences between SEO vs SEM do not have to do with one being contrary to the other, in fact, SEM requires a lot of SEO to be successful. You see, SEM is mainly used to position ads in search engines based on keywords and take "shortcuts" to the top of the SERPs. Therefore, when we search on Google we will see links to websites with the word "Ad" before the link; making it clear to us that it is paid advertising.
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