When are interstitials acceptable
Interstitials that don’t exactly block the content but appear at the above-the-fold portion of a page pushing down the main content for users to see. It is also important to note that having intrusive interstitials does not mean that your webpage will not rank at all, it may just not rank as high. Pages with intrusive interstitials however can still rank at the top if Google finds the content greatly relevant to users. You shouldn’t also worry about intrusive interstitials pulling down rankings of your whole website. It will most likely only affect pages that have the interstitial so unless it’s applied sitewide, then you won’t be in too much trouble.Yes, Google is cracking down more on intrusive interstitials especially when the Page Experience update comes but there are still some instances when interstitials are considered acceptable by Google. Meaning there will be no repercussions if you add them to your CY Lists website. Here are Google’s examples: Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification. Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall. Banners that use a reasonable amount of screen space and are easily dismissible.
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For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space. If you’re using interstitials that were mentioned above, you don’t have to worry about being penalized as Google is smart enough to understand the purpose of interstitials in each webpage. Tips on using intrusive interstitials without being penalized With all these restrictions in using intrusive interstitials, it’s pretty easy to say that all websites should just stop using them at all. But if we look at Google’s third example of interstitials that are acceptable, we could safely assume that as long as you use interstitials responsibly, there will be no penalty for it. Here are some tips in using interstitials properly: Set the trigger of the interstitial to not appear immediately once the user enters the page.
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