However, you must know that a well-prepared

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Product feed is also an essential element of the campaign. What is it, why do you need it and how to configure it? We answer! Product feed verification: what is it and what are its benefits? A product feed is a file containing information about the products you offer in your online store. It has a format mainly containing the brand name, product names and their identifier in the store, extended description, price, photo and availability. Thanks to this, the e-store can better present the offered goods. Product feed is also widely used by advertising platforms and price comparison websites such as Google Ads , Facebook Ads , and Ceneo .


It is used primarily in product campaigns, i.e. those displayed at the beginning of Google search results but not only and taking the form of characteristic "images with prices". The product feed will also help you set up graphic campaigns, the Algeria WhatsApp Number so-called display. Knowing what a product feed is, it is worth asking yourself what the benefits of having it are. An online store with a correctly completed product file may include, among others: on: increasing reach and reaching new customers, increasing sales, increase in website traffic, attractive distinction of the offer, automation that will avoid manually adding and updating product information on various platforms and price comparison websites, precise advertising targeting. Read also: Why is the product feed rejected in Google Merchant Center? How to configure and evaluate a product feed? If you have an online store based on ready-made software e.g. Magento, Shoper, Shoplo, generating and configuring a product feed is very simple - you can do it in just a few clicks.





They are needed to integrate the system with an appropriate platform, e.g. Google or Facebook. If automatic feed generation is problematic, you can create it yourself. You can use, for example, Excel for this purpose. If you decide to configure it yourself, remember that the product feed must contain appropriate attributes , or simply put, parameters related to products. Remember that the more of them there are, the greater the probability of reaching potential customers and the greater the chance of appearing in search results. Configuration will also be necessary for both automatically generated and manually created files . How to carry it .