Tencent has provided a lot of support for NOW live broadcast.

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According to iiMedia Consulting data, in Q, although only  of users were willing to reward when watching live broadcasts,  of these paying users had a reward amount of less than yuan, which illustrates two problems Among the users who are willing to pay for live broadcasts, some are more willing to give small amounts of rewards, and about  of users reward more than yuan. From this point of view, on the commercialization path, the income from live broadcast rewards will be promising. . PictureDongxing Securities The vast market space and the profit model are gradually becoming clearer, which also makes the live broadcast industry favored by capital. In , Douyu, Huya, Inke, etc.


all raised hundreds of millions in financing, and mobile live broad Armenia WhatsApp Number cast became the focus of the industry. Suddenly, hundreds of live broadcast platforms emerged, and the Thousand Broadcast War began. Against this background, in , Tencent entered the game strongly with NOW Live Broadcast. At that time, the live broadcast track was divided into game live broadcasts, event live broadcasts, esports live broadcasts, show live broadcasts and other types according to content. Tencent NOW Live Broadcast focused on panentertainment show live broadcasts, that is, it focused extensively on shows, entertainment, talent, etc.





Comprehensive content. In order to make NOW live broadcast bigger, Tencent has devoted a lot of resources to support it. The first is traffic support. As soon as the NOW live broadcast was launched, it obtained the exposure rights of the QQ firstlevel entrance. In addition, the live broadcast content was also distributed on many platforms such as QQ Space, QQ Kandian, Tencent Video, Tencent Animation, and Penguin Pictures. Secondly, around the content ecology ,According to Moji Business Review, NOW Live has made major moves in content operations every year since its establishment seven years ago.