Must be interpreted as best as possible

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The estimates applied to the company budget are in fact approximate and, in any case tolerating some small deviations based on the choices applied and unforeseen events. However, accepting a curve that deviates from the pre-established straight line does not mean being able to go over the expense lightly. Precisely for this reason, even small businesses must establish how much to spend on Digital Marketing , an aspect that is now fundamental for good business management and dogma for every small entrepreneur. The classification of companies Let's first establish what is meant by a small business .

The classification is well defined by the India Telegram Number Data  Recommendation of the European Union Commission (96/280/EC) released in '96: Large companies boast more than 250 employees and annual turnover exceeds 40 million euros Medium-sized enterprises have fewer than 250 employees, with a turnover that does not exceed 40 million Small businesses have from 10 to 49 employees and a turnover of less than 7 million euros Finally there are Micro Enterprises with fewer than 10 employees All of these large groups have to set spending caps on myriad items every year. But when should you commit to Digital Marketing ? When is it worth it? Methods for calculating the budget slice Once the company classification has been understood, it is also important to understand the product sector to which it belongs. They could be consumer goods, or refer to the automotive sector.



Each reality is different, but common rules certainly apply. For those who sell a single product, the choices will be less complicated, while for multi-product companies different objectives must be established and it is necessary to make fundamental decisions regarding the division of the budget, based on the brand lines. The reference market also has a significant impact on company management. As a first step, the analysis will divide Business-to-Consumer (B2C) and Business-to-Business (B2B) companies . Territoriality will also designate the budget choice: it can be a multinational company, or one with a regional or city radius. The choice of the method that will establish the budget, both for large and small businesses, passes through this type of analysis.