When we did some research

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  Regarding your profile, when we did some research on your career, we found that you know a lot about social networks. How has this experience specifically helped you contribute more to UAG’s digital marketing strategy? Well, I think that helps a lot in developing content for my website and developing content for advertising because you know exactly what reactions certain types of words, certain types of writing, are going to elicit. You can’t always write the same content on all social networks, we realize that. You have to adapt to the medium you work with. Earlier, you mentioned that you need to create high-quality content to engage your audience.


As you know, our subscribers are very interested in the content Telegram Users Number List marketing segment, and I wanted to ask you how this form of digital marketing fits into your strategy. Well, here we have defined what we have to emphasize for the university, be it arts and culture, sports, academics, research etc. We have to highlight them every day in every piece of content, but we know that in a single post, in a single blog, in a single video, we can't highlight all the elements and be specific because we're ambitious. So we define those boundaries and how we're going to handle them. For example, if we're going to do research, then we decide what role and what project to do it on, and we don't upload it into a single medium.




  If we were to do research content on a well-known person at the university, we would think about, well, what will be done in a traditional format, what will be done in a video format, what will be done in a sound format, how will the photographic coverage be done and who will be doing it? The interview, when it will be done, what must stand out, where it must be shot afterwards, through what social media you will present it, how often, what words you must stand out. So when we're going to do some type of presentation, so to speak, we sit down beforehand and think about the end product, what message do you want your audience to get across. This is the first thing you must do when creating any content idea: think about what message you want to send to your audience.