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Source BrightLocal    and         say that online reviews influence their purchasing decisions   source Learn Podium   . Other elements to include to give greater authority to your LP are the certification badges that your company has or logos of important companies with which it has collaborated. Images The visual appearance is an essential part of every performing page. Images are processed by the human brain     ,       times faster than text , this means that the impact on site visitors will be immediate in the presence of images . There are criteria to be respected : the image should.

Be large in size and high quality ; it should be relevant to the product/service or offer proposed and conve Photo Editing Services  its values; finally, it should be an impactful element that fully captures the potential customer's attention. The images you choose will play an important role in the development of your company; This is precisely why it is worth investing and not relying only on stock images, especially in sectors such as manufacturing . Pain If the user landed on the landing page, they likely have a problem that your product or service could solve . To make the LP perform, it's important to raise the question and remind the visitor why they started the search in the first place.



What are the most common problems of your buyer persona? What are the sore points that usually emerge during a consultation? If you manage to recall these stomach aches on the page, the instinct will be to immediately find a solution to that problem. Solution After showing the problem to the potential customer, it is important to immediately offer the antidote to the discomfort: the product or service . This must be done by showing the values ​​that a potential customer buys along with the solution . Customers are not just buying the item you are selling, but also the benefits they will get.