Pattern 2 BtoC

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BtoC (Business to Consumer) refers to transactions between companies and general consumers. In this case, assume that you do not sell directly to customers, but instead sell your products through wholesalers or retailers.Unlike BtoB, the customers are individual consumers, so the unit price is low and the speed of decision-making is fast. Also, since the transaction amount is often small, it is not a good idea from a cost performance standpoint to spend a long time acquiring leads.Characteristics of business/key points in marketingIn the case of.


BtoC, the advantage is that detailed sales promotion activities related to retail phone number list  are basically left to the wholesaler or retailer. However, marketing support and branding from the manufacturer side are even more important.In particular, disseminating information tailored to targeting and positioning is a very important process, so take your time.Marketing measuresThe following are typical BtoC marketing measures:Improving awareness and branding through web advertisingExpanding exposure and media mix through press releasesSNS/media management for providing product information and supporting CSTwo-way communication with customers through SNS managementExpand your exposure with web ads and press releases to increase awareness of your products and services.





Additionally, through product information provision and media management, we are working to provide educational content to help customers make the most of product information.We also recommend two-way communication with customers through SNS management. By interacting with customers and listening to their opinions, we can improve our products and services and increase customer satisfaction.Pattern 3 DtoCDtoC (Direct to Consumer) refers to direct-to-consumer transactions, and is a business model in which companies sell products and services directly to customers without going through wholesalers or retailers. It is mainly seen in e-commerce.Since it does not go through wholesalers or retailers, it has the advantage of reducing fees and other costs.