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Al Chen Al Chen Solution Architect Coda Reuse content Always look for creative ways to reuse existing content. Remember: people are lazy. So the easier you can make your content available, the better. So the way you pack things matters. Is there an opportunity to take information from your best blog posts and turn it into a book? If you have a podcast, is there a guide to the best episodes for new listeners? Don't leave it up to your audience to categorize your content. You are the expert, so you should do the heavy lifting. lauren hall Lauren Hallbrand Marketing Associate Privy Focus your efforts on those who need you but don't realize it yet Often, we content creators focus on creating content with
high search volume and ignore the keywords that people are using to find products like ours. By finding keywords from your PPC team and brainstorming all the needs that your product directly solves. Preply offers private lessons with online instructors. That's why we Australia Phone Number Data have content about "online English courses" and we also mention our competitors. Because obviously we're not the only language learning platform. However, users want to be confident that they have explored all their options and are making their own choices, and this transparency brings more potential students to our money pages. got it. Work smarter, not harder. Then you'll know how to measure "good" content - the direct impact it has on new customers and your business. tom cox Tom Cox
Content Marketer Preparation Test and iterate on the format that best suits your goals The world of marketing changes rapidly, and your content needs to adapt accordingly. Growing from 0 to 1 doesn't happen the same way as it does from scaling up to unicorn. Your content needs to adapt to your business needs at the moment, and your strategy should be revisited every few months. Earlier this year, I focused on building traffic, working on SEO and top-of-funnel content. Although these goals were achieved, a new problem arose: conversion. So now I'm hiring a full-time editor to work on bottom-of-funnel content and improve our sales follow-up emails. Another example: They were so effective at lead generation that we thought we had found the silver bullet: webinars. So he thought that if he doubled them, he would get twice the results.
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