Discover what you want to explore(search needs occur

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2. Obtain proper nouns from the post details page → Obtain search keywords 3. Search by hashtag and see what kind of people are using it → Understand reliability (engagement) 4. Search with a search engine and dig deeper → Understand the details 5. Buy if you like → Purchase axis integration ～A channel with a strong presence in the field of “search”～ I tried to integrate all the axes organized as above and organize them according to the flow. Conceptual diagram *Click to pop up What can be considered from the above is that No matter which channel you start with, there is almost always a step of searching on a "search engine" before purchasing.

is. Also, during the conversation, LIZ LISA Sato Mr SatoWhen it comes to “search” frequency, when it comes to SNS and Google, “Google accounts for 70%” That's what I'm saying. Although there is an issue with statistical significance because the sample is 1, as is known from the long tail theory Australia Phone Number Data of SEO, The total number of searches and number of keywords are higher for specific “middle and small” keywords than for abstract “big” keywords.




As shown by this fact, search engines can be said to be a channel with a sufficient presence in the field of "search". About the future The future of Google itself ~It is important to further improve the accuracy of search results~ I argued that Google has a large presence, but after the advent of SNS, the share of abstract search shifted from search engines to SNS. However, the act of digging deeper into information will never disappear, and Google currently holds a large share in this area.