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Additionally, tracking impressions allows you to track changes over time to identify trends. Click-Through Rate (CTR) Click-through rate is another metric marketers should track in SERPs. This statistic measures how often users click on your website's listing rather than just see it. Why is it important? Click-through rate is crucial to evaluate how effectively your title and description persuade users to click on your listing. It's important to note that CTR can be affected by changes in SERP layout, so it's crucial to consider this metric when making any adjustments. 2 - Time on Page (Content Quality) Time on page is crucial for measuring how much time users spend on your website.
It helps you understand whether visitors are engaging with the content on your page and how good the user experience is. Why is it important? Time on page is crucial for measuring engagement as it shows whether visitors found what they were looking for when they Hong Kong Phone Number Data visited the website. Staying on the page longer indicates that the user found what they were looking for. It can also help determine which pages and topics visitors are most interested in, so you can focus more on those areas. It shows whether your site meets the user's search intent. Did the user stay on the page or click back for a better result? Bounce Rate While I prefer to track time on page, many people use bounce rates to indicate content quality.

Bounce rate is the percentage of visitors who leave your website without viewing any other pages (that is, they “bounce” back to the SERP). This metric can give you a quick idea of how well your website is performing in terms of user engagement and satisfaction, and it's crucial to keep track of this statistic. 3 - Backlink Profile (Domain Authority) Backlinks play a critical role in SEO and are a vital metric to measure your website's authority. This statistic shows you how many websites link to your site and can help you understand how much other sites trust your content. Search engines use this information to determine how trustworthy and relevant your website is, so building backlinks from reputable sources is crucial.
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