If you don't have a product

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If you already have a product, you need to know what the benefits and strengths of the product are to identify target customers . you must research and find their needs to produce a product that meets market demand. Criteria for determining target customers include: Personal characteristics can be age, gender, physical characteristics, income, interests, style, outlook on life... Job position can be business owner, manager, employee,... Geographic distribution is based on the customer's living area, customer area population, natural resources of the customer area... The general activity is whether the customer is in business or production, is a private enterprise or a state-owned enterprise.



You can identify target customers in the following ways: Analyze products and services Email Data being provided Analyze current customer files Analyze demographic characteristics Analyze target customer psychology Analyze competitors Step 2: Classify target customers After you have a large number of target customers, you need to classify target customers into two groups: Target customers who have ever used the product and target customers who have never used the product. Step 3: Identify potential customers The target group of customers who have never used the product are potential customers . This group may be undecided about using the product for reasons of cost, time, need, or are wondering where to choose the product supplier. Therefore, after identifying the group of potential customers, you further classify them based on age group, geographical location, behavior, etc.



From there, you devise strategies to solve problems. better customer care. Frequently asked questions about potential customers Why is understanding your potential customers important? Understanding your customers is important because only they can help you get more leads and do business more effectively. Understanding customers is key to providing good service, creating strong customer relationships, and attracting new sales through positive word-to-mouth referrals. What is the difference between “prospective customers” and “customers”? While a lead is someone who hasn't yet made a purchase but is willing to buy, a customer is someone who has invested in your product.