Through the skilful use of stylistic devices

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How this works is clearly explained to the user on the landing page picmonkey.com/collage. The clear structure of the landing page, the text fragments and the visual elements that complement the texts convey to the user : “Creating collages is really easy thanks to PicMonkey Collage Maker - and your pictures simply look better with it.” 18,000 subscribers can't be wrong You don't want to miss any of our posts and stay up to date? Subscribe to our newsletter now and receive every new Seocracy article by email directly to your inbox! Click here for the registration form. 3.


It's time to text The example above shows that the choice of words and what certain Special Data terms suggest is very important. The wording in your landing page draft is probably not yet fully developed. Someone from your team or an external copywriter should now put the finishing touches to it.  the microcontent can become even more effective and your message even more memorable. You should pay attention to this when texting: Use key terms Use positive wording Use appropriate speech Speak the user's language Not patronizing Casually only when it's appropriate Example: Canon digital compact cameras Finding the right camera is not that easy.




Canon refers the user to a selection guide at the end of the landing page for digital compact cameras: Help for the user at Canon It's worth taking a closer look and dissecting these three sentences, because they clearly show what's important when using microcontent: A specific headline : “Do you need help finding a compact camera?” – a salesperson in a camera store could also ask this question. Canon addresses the (unsafe) user directly and personally, shows its willingness to help and meets the user at the crucial point. A clearly formulated, explanatory teaser : "Use our selection guide to find the perfect model." - Without further ado, the user is explained what he can do to find the right camera, namely use Canon's selection guide.