Just like on Facebook or Google campaigns. With an auction account on TikTok you can use vertical video ads with audio ranging from to seconds in length. Moreover when deciding on this type of paid campaigns you will have to choose one of the five proposed bidding models: CPC in this bidding model payment is made per click. oCPC Your set bid is the cost of how you want to pay for the result. What does it mean? The system will serve your TikTok ad to users who are more likely to take action at a cost similar to your bid. CPM in this bidding you set the amount you will pay for views.
The system displays ads from your advertising account to reach as many people as possible within the previously established budget. oCPM this is a way of determining the video display rates you will pay for generating views directed Australia WhatsApp Number Data to users who complete the conversion or application installation event. CPV are you wondering what advertising on TikTok looks like using the CPV model? Well with CPV you set the price you want to pay for views of second or second videos. Read also: Do you tweet? Check out our Twitter advertising guide! TikTok advertising booking model If you are interested in TikTok advertising the price in the booking model is fixed in advance and cannot be changed on your own. Hashtagchallenge by choosing this advertising campaign you will choose the most popular and at the same time the most creative form in the booking model.
It allows you to invite users to a day challenge created by a given brand. The big advantage of this form of advertising is direct interaction with the brand and the large reach that generates video views. TopView is a hour fullscreen video format with sound on that lasts from to seconds. In this model advertising on TikTok starts every time you turn on the application and guarantees visibility. Brand Takeover is a paid campaign operating on a principle similar to TopView which is activated almost immediately after turning on the application. As for the format it can be static second ad or dynamic to seconds. One Day Max a type of native video with .